︎︎︎ART DIRECTION
︎︎︎GRAPHIC DESIGN
SOJAO Campaigns
2020-2022Art direction/ Photography/ Graphic Design/ Illustration
During my employment term at local lifestyle brand, SOJAO, I was involved in directing, ideating, executing and designing for the various product and event campaigns.
The Freestyle Farmer
2022
Art direction/ illustration
I directed the stylistic approach to the typographic treatment of the book’s title and illustrations. A textured and free flow aesthetic was selected to accompany the book’s content and the client’s personality.
VIVIWARE Panel
VIVIWARE Panel, 2022
Art direction/ Videography
A series of 3 videos depicting the modular furniture created by VIVITA Singapore.